Top tips to consider when using animation to get a message across

1. Know Your Audience: It's important to understand who your target audience is and what they are looking for in an animated video. Consider their interests, attention span, and what will keep them engaged.

2. Keep it Simple: Use animation to simplify complex ideas and information. Stick to the essentials, and keep the focus on what's most important.

3. Use Engaging Visuals: Visuals are key when it comes to animation. Make sure the visuals are engaging, colorful, and well-designed to keep the audience interested.

4. Focus on Storytelling: Use animation to tell a story that connects with your audience. This helps to build an emotional connection and makes the information easier to remember.

5. Make it Memorable: Animation should be memorable and leave a lasting impression. Use creative techniques, humour, and memorable characters to help your message stick.

By following these tips, you can make the most of animation to get your message across and achieve your goals, whether it's educating, promoting, or training.